Philippine mass media : a book of reading / Clodualdo Del Mundo, Jr.

Includes index.

Contents: Philippine journalism: from the early years to the sixties / Jose L. Castro, (p. 3) -- The press under martial law / Rosalinda P. Ofreneo, (p. 15) -- Problems in the Philippine film history / Bienvenido Lumbera, (p. 37) -- Philippine radio: the early years / Francisco Trinidad, (p. 47) -- PIAM: rising sun over the air waves / Mario Ampil, (p. 53) -- Two decades of Philippine radio: a brief survey / Mario Ampil, (p. 61) -- Philippine television: a history of politics and commerce / Clodualdo del Mundo Jr., (p. 73) -- The economics of journalism / Rosalinda P. Ofreneo, (p. 83) -- Newspaper management for journalism / Mariano B. Quimson Jr., (p. 93) -- How much does it cost to produce a dream movie? / Pio de Castro III, (p. 101) -- Producing the independent film / Herky Del Mundo, (p. 109) -- Film distribution and exhibition / Eduardo Sazon, (p. 113) -- The economics of radio broadcasting / Miguel Enriquez, (p. 121) -- The commercial radio drama / Josefina Cristina D. Garcia, (p. 129) -- Commercial television production / Josefina Cristina D. Garcia, (p. 133) -- The importation of foreign television programs / Marjorie J. Chua, (p. 141) -- The publishing scene / Alfredo N. Salanga, (p. 149) -- Martial law evils still dominate local media / Joel C. Paredes, (p. 153) -- What we are paying for the lack of fighting free press / Napoleon G. Rama, (p. 161) -- Magazines, books, and the writer / Alfredo N. Salanga, (p. 165) -- The Philippine komiks / Soledad S. Reyes, (p. 169) -- KOMIKS: an industry, a potent medium, our national "book", and pablum of art appreciation / Clodualdo del Mundo Jr., (p. 179) -- Philippine cinema (1976-1978) / Pio de Castro III, (p. 187) -- Against all odds: the story of the Filipino film industry (1978-1982) / Mario A. Hernando, (p. 201) -- 1984: towards the development of a nationalist cinema / Emmanuel A. Reyes, (p. 217) -- Radio soap opera / Jose J. Reyes, (p. 227) -- Philippine television 1977 / Nila B. Tupaz, (p. 237)

-- Philippine television: a second appraisal / Nila B. Tupaz, (p. 245) -- A new role for the Asian press / Juan T. Gatbonton, (p. 255) -- Development communication in an urban setting / Clodualdo del Mundo Jr., (p. 259) -- Media and the development of a Filipino social and historical consciousness / Aurelio B. Calderon, (p. 265) -- The role of mass media in the Philippines: a reassessment / Nora C. Quebral, (p. 273)