Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th edDescription: xxxiii, 689 p. : col. ill., col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Phinma-Araullo University Main Library		HF 5415 Z55 2001 c.2 (Browse shelf(Opens below))		Available	PURCHASED		012372
Books	Phinma-Araullo University Main Library	TESDA	HF 5415 Z55 2001 c.1 (Browse shelf(Opens below))		Available	PURCHASED		012370

Includes bibliographical references (p. 660-669) and indexes.

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